By: Alireza Hejazi
In my point of view having a balanced and
realistic perspective on Futures Methodologies is one of the urgent
needs of contemporary futurists. As some methods such as Cross
impact Analysis have enough attractiveness to amuse the futurists
with themselves and making them ignorant with the capabilities of
other methods.
We all know that using a method or relying on
just a method, would not bring us satisfactory results in studying
the state of the future. So it seems that always a combination of
methods would be preferred option because they complete each other's
probable shortcomings.
I should say that I'm not an advocate of
conservative attitude on Futures Studies; rather I think that
sometimes it is necessary to have a vivid and distinct identity in
our way of futuristic thinking. Thus if I'm talking about a balanced
view on methodologies, my intention is focused upon providing a
realistic attitude regarding the mixed usage of those methods which
can provide us the maximum capability in studying the
future.
Although the future may not be essentially the
extended form of our present time, we may sometimes get so much
hypnotized by the changes of the future that become unintentionally
blind with current trends leading us toward a better knowledge about
the future.
If we consider trends and mega trends as signs
pointed toward the future, then we may find a kind of value in
studying them. There has been a great interest and tendency toward
wild cards, weak signals and many other factors which may help us in
knowing unexpected futures in recent years, but ignoring past and
old approaches is also becoming a usual behavior among the
futurists.
Since we love everything new, then new
approaches and methodologies naturally become lovely for us. But can
we take every new thing, as helpful too? Surely thinking in new ways
can and even must be the ambition of every futurist, especially when
this new way is characterized with innovative and initiative signs.
For instance, using Artificial Intelligence as a supplementary tool
in futurological methods has become a new trend particularly in
commerce and economy.
Now, how about methods such as "Trend Analysis"
which have long history in Futures Studies? Surely when Mr. John
Naisbitt published "Megatrends" in 1982 didn't know that the method
he and his colleagues had been pursuing for years, I mean TA would
become a normal in the years to come. But this happened and many
come to know the value of TA although the limitations that this
method was and is suffering from, such as viewing progress as a
linear phenomenon (onward and ever upward) and relatively impervious
to external shocks!
Today we understand the shortcomings of
Naisbitt's method and also its capabilities, but when we come to the
"Content Analysis" we do the same that Naisbitt and his fiends
unconsciously: "Choosing and providing supporting
evidence"!
Should we remember again that a trend starts in local
communities not in New York and Washington or remain hypnotized with
new methodologies?