By: Alireza Hejazi
Writing for the future is an exciting experience (and perhaps a
fabulous job), especially for the futurists. In fact, the futurists
explain their thoughts and ideas trough writing articles, books and
even blog posts. Generally speaking, writing is an effective tool of
self-expression and many writers use this tool successfully to
express themselves in their related societies. As a futurist, you
may be interested in expressing yourself and your experiences among
other futurists and futurist societies. There are some simple
secrets that may help you improve your writing, especially when you
are writing about the future.
In
this series of posts at FuturesDiscovery.com, I’m going to summarize
some of useful secrets of effective writing for the future and I
hope they may be useful for you and everyone who is interested in
Futures Studies, Research & Work. In this part, I show the
importance of having a plan in mind before doing any kind of
writing, including writing about the future and futuristic topics.
There is an old saying in project management, "People don't plan to
fail; they just fail to plan." But plans aren't just restricted to
project management. Strategic management has its plans. And so does
writing articles, books and e-books.
Here
are 5 reasons you need to plan before writing your future oriented
note:
1. Are you sure your written work will have a reader?
There is no reason to write an article or anything else unless it is
going to be read. You're in the futures business (futuring) for a
reason and having a reader is central to achieving that reason. One
of the things you need to plan and identify during the planning
process is your target reader. Who is going to read your article?
What are they like? What do they do? There are a number of pieces of
information you need to identify your target reader and the market
they represent.
2. Are you sure your readers will find your works interesting?
But
it isn't enough to just identify your reader. You need to know as
much about them as you can. Specifically, you need to know what
their problems and fears and dreams are. Then you need to target
your article to solve their problems, especially regarding undesired
futures. That's how you keep your reader actually reading.
3. Does your article or book have focus?
Really this issue belongs to both the design and planning phases. In
design you will ensure that your article or book makes sense. That
you don't go off talking about things that don't really matter. In
planning, you determine the subject you are going to be talking
about. You lock that subject down. You determine how much of the
subject you are going to write about. You determine what you aren't
going to talk about. This restriction also provides for focus. It
allows you to concentrate on only part of your subject.
4. Do you know what you will end up with?
There are a number of alternative futures your article or book can
end up in. For example are you looking for a short e-book? Less than
20 pages. Are you looking for a full sized e-book? About 60 pages.
Are you looking for a full length book? About 100 pages? Do you want
your book to be digital only, or both digital and physical? Do you
want to sell your book yourself or are you going to use Amazon or
another bookseller? All these will affect what your book looks like
and how long it is.
5. What alternatives are there?
E-Books aren't the only possibility for you to publish your works.
You could take the same information and turn it into an 8 CD home
study course. Or turn it into a DVD series... either in interview or
webinar format. Or even in a training format. In fact, why not
consider doing it as a live seminar? Each of these alternatives
needs their own content map (i.e. design) but they can all work off
the same topic map (i.e. information).
Expert writers who write attractive articles or books on the future
(usually) have clear plans and follow their own designed plans
carefully during their writing endeavor.