Having long been an avid reader, a report on ‘the future of books’ was bound to catch my eye. As I’m sure you can guess, it talks about the emergence of ebooks and their implications for the older relative: the hardcopy book.

It’s a fascinating read, which covers six key drivers:

1. Digitization of books (see our ease of publishing online driver)
2. Emergence of wireless ebook readers
3. Spread of wireless broadband (also have a look at our ubiquitous connectivity driver)
4. Generational shift - (explore this further with our attitudes to different generations driver)
5. Rise of user-generated content
6. And environmental concerns – this is still a somewhat superficial one, as it is not yet known for sure if ebooks are actually more environmentally friendly than paper ones (think of the batteries needed to power e-readers for example).

Read the full report at: http://www.innovaro.com/LinkClick.aspx?fileticket=-CPpOmBrF2k=&tabid=78