By: Alireza Hejazi
Sometimes a brief sentence can be more useful than loading volumes
of encyclopedias on our desktop. John Mahaffie (2008) has regarded
scanning as “the core of a good foresight work” and “a proven and
powerful tool that you can use to study the full context in which
your company will operate over the next years.” The essence of
scanning may be summarized as the personal capability of a futurist
in diagnosing and monitoring different types of change as: Cycles,
Trends, Emerging Issues, and Wild Cards (Gary and Bishop, 2006).
Yet, we always need to upgrade our environmental scanning practice.
We should accept that monitoring an organization's internal and
external environments for clues to change (that could mean new
threats and opportunities) is deferent from what was conducted in 10
or 20 years ago. The old approaches were often troublesome, narrow,
weak, and too complex. They were usually limited to a small group of
people and a periodic process—the strategic planning team and its
every-few-year cycle. We are lucky today to live in an
Internet-motivated era equipped with tools that we can use to
enable, enliven, and energize our scanning activities.
There are great tools for environmental scanning, for finding,
cataloging, and sharing information.
There are constant innovations and often
improvements in the tools available, so it makes sense to make
ourselves students of the digital scanning tools. You can use:
Google Alerts, e-newsletters, listservs and RSS feeds. In addition,
“iGoogle” is a highly customizable web interface you can set it as
your home or default screen, ensuring that you'll see key
information regularly. Complete your subscription to WFS and Shaping
Tomorrow e-newsletters. They are trusted and essential sources that
worth subscribing to, and if you get them by email, you are
automatically reminded of new content. Also try Yahoo and Google
futurist groups’ listservs. Getting a regular email digest of
important listservs can keep you connected to particular STEEP
topics or communities.
If you know other online services in addition to: Dvice, Delicious,
Evernote, Wetpaint, Diigo, and Posterous, please share them with me.
Thank you.
Reference:
Gary, Jay E. & Bishop, Peter (2006). Identifying Change. Unit 4
Reading, LMSF 602 Course Materials, Regent University, p. 16.
Mahaffie, John (September 3, 2008). Ideas on effective environmental
scanning in the digital age. Retrieved from:
http://foresightculture.com/category/environmental-scanning